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Free Local SEO Tools — No Signup, Free Forever

Seven focused tools for local businesses and the people who help them: audit and fix your Google Business Profile, see where you really rank on Google Maps, publish correct schema, collect and answer reviews, and find out whether AI assistants recommend you. Every tool is read-only, explains its method, and links to the guide that shows the fix.

Local rankings

Local rankings & Google Maps

How the local algorithm ranks businesses, why results change street by street, and how to measure and move your Maps positions.

Read the local rankings guide

Website & schema

Website & schema markup

The on-site side of local SEO: LocalBusiness structured data, NAP consistency and the technical checklist that supports your profile.

Read the website & schema guide

AI visibility

AI answers visibility

How ChatGPT, Gemini, Perplexity and Google AI decide which local businesses to recommend — and how to become one of them.

Read the ai visibility guide

At a glance

Which local SEO tool does what

Every tool takes one input and returns one clearly scoped report. Nothing is gated, sampled or hidden behind a trial.

Tool You enter You get Time Guide
Google Business Profile Optimizer Google Business Profile Business name (or Maps link)
  • Score /100 and grade
  • Pass/fail checks with fixes
  • AI description, post ideas, FAQs, review reply templates
~15 seconds How to Optimize Your Google Business Profile: The Complete Step-by-Step Guide
GBP Category Optimizer Google Business Profile Business, city, 2–10 keywords
  • Your current categories
  • Competitor category frequency
  • Scored add / consider / avoid list
~20 seconds Google Business Profile Categories: How to Choose Primary and Secondary Categories
AI Visibility Checker AI visibility Business name
  • AI visibility score /100
  • Per-engine mentions
  • Competitors AI recommends and why
  • Action plan + follow-up chat
~30–45 seconds AI Search Optimization for Local Businesses: How to Get Recommended by ChatGPT, Gemini, and Perplexity
Local Rank Checker Local rankings Business + one keyword
  • Grid heat map of positions
  • Average / best / worst rank
  • Share of points in the top 3
  • Competitors that outrank you
~10–20 seconds How to Check Your Google Maps Ranking (and Why It Differs by Street)
LocalBusiness Schema Markup Generator Website & schema Business details (or prefill)
  • Valid JSON-LD script tag
  • Correct LocalBusiness subtype
  • Copy, download and validate links
~2 minutes LocalBusiness Schema Markup: The Complete Guide With JSON-LD Examples
Google Review Link & QR Code Generator Reviews Business name
  • Direct Google review URL
  • QR code (PNG / SVG)
  • Printable A4 poster
  • Ask-for-review message templates
~1 minute How to Get Your Google Review Link and Turn It Into a QR Code Poster
AI Review Response Generator Reviews Review text + star rating
  • 3 reply variants (standard / short / with CTA)
  • Handling tips for this review
  • Any language
~5 seconds How to Respond to Google Reviews: Templates for Positive, Negative, and Fake Reviews

How the tools are built

Public data, transparent methods, honest limits

The tools read the same public Google data a customer sees — your profile, your competitors' profiles, the results for a search at a given location — and, where AI is involved, they say so and show their reasoning. When a result is an approximation (the rank grid, the AI visibility simulation) the page tells you exactly how it was produced and what it cannot see.

  • No login to Google — we never ask for access to your profile.
  • Inputs are processed for your report and not stored.
  • Each report ends with the guide that explains the fix, and each guide links back here.
Google Business Profile Updated Sep 2026

How to Optimize Your Google Business Profile: The Complete Step-by-Step Guide

Every Google Business Profile field explained in the order we complete them for clients, from verification and categories to photos, posts and reviews, with a 30-minute checklist.

Read the guide →
Local rankings Updated Sep 2026

How to Rank Higher on Google Maps: The Complete Local Ranking Guide

How Google Maps ranks local businesses (relevance, distance, prominence), which Google Business Profile changes actually move positions, a 30-day plan, and a rank-grid worked example.

Read the guide →
Reviews Updated Sep 2026

Google Reviews for Local Businesses: How to Get More and Respond to Every One

How Google reviews affect local SEO and the sale, what Google's review rules allow, a system for asking every customer, reply templates by star rating, and how to flag reviews that break policy.

Read the guide →
Website & schema Updated Sep 2026

LocalBusiness Schema Markup: The Complete Guide With JSON-LD Examples

What LocalBusiness schema markup does for local SEO (and what it does not), choosing the type and properties, hours and review rules, single and multi-location JSON-LD examples, and validation.

Read the guide →
AI visibility Updated Sep 2026

AI Search Optimization for Local Businesses: How to Get Recommended by ChatGPT, Gemini, and Perplexity

An eight-step program to get a local business recommended by ChatGPT, Gemini and Perplexity: measure AI visibility, fix entity clarity, write quotable pages, re-measure monthly. Built on local SEO.

Read the guide →

Questions

Free local SEO tools — FAQ

Frequently asked questions

What makes these local SEO tools different from paid suites? +

Each tool does one job, shows its method and its limits, and gives you the whole result. Paid suites bundle the same checks behind a subscription and a dashboard you have to learn. We would rather you spend the hour on your profile than on our software.

Do the tools work outside the United States? +

Yes. They read Google Places data, which covers every country Google Maps covers, and the AI Review Response Generator replies in the language of the review. Category names follow the language of your profile.

Is there a usage limit? +

A generous daily limit per visitor keeps the tools free for everyone; heavy grid checks count more than a quick audit. If you hit the limit, the tool tells you and resets the next day. Agencies with many clients can run the tools per location across several days.

Will you change anything on my Google Business Profile? +

Never. Every tool is read-only and works from public data. You get recommendations and apply the ones you agree with inside your own Google account.

Which tool should I run first? +

Start with the Google Business Profile Optimizer for a complete audit, then the Local Rank Checker to see how your positions change across your area, then the AI Visibility Checker. The three together take under five minutes and give you a prioritised list.

How do the tools stay free? +

They are cheap to run, we built them ourselves, and we treat them as our contribution to a market that has too many paywalls. There is no premium tier planned and we do not sell your data.

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