For law firms
Does ChatGPT recommend your law firm?
People who need a lawyer now describe their problem to an AI assistant and ask who to call. It answers with two or three firms. Locan tells you every week whether yours is one of them, and what to fix if it is not.
- Every country, every language
- Read-only, nothing is changed for you
- No account for the free check
What your customers ask AI
Every one of these is answered with names. Is yours there?
Questions people put to ChatGPT, Google AI Overviews and Google AI Mode when they look for a lawyer. The answer is the firm with the billboard, or you.
- “best divorce lawyer near me with a free consultation”
- “immigration lawyer in town that speaks Spanish”
- “how do I find a good personal injury attorney nearby”
- “small business lawyer for a contract review”
Locan reads your category, Google reviews and website, then writes the questions people type when they look for your services, in the local language, the way locals type them, never with your name. You edit, add and remove. No cap on questions.
Every week, in your inbox
What the tracker tells you about your law firm
- 1
Whether AI names you, per question
For every question, whether ChatGPT, Google AI Overviews and Google AI Mode name your law firm, how often and in which position, with the raw answers of the latest run. 3 samples per question, because one answer tells you nothing.
- 2
Who they recommend instead
The law firms AI names when it does not name you, and the websites it trusts for law firms in your city, with whether you are listed on each.
- 3
What to fix, highest impact first
An action plan with the listing text ready to paste, in the local language, and what AI gets wrong about your hours, phone, address and website.
Is Locan for your law firm?
Yes, if
- You run one or a few law firms and want to know what AI tells your customers about you.
- Your customers are local: they ask for a place in their city, in their language.
- You, or your agency, can change the profile and the website when Locan shows what to change.
Probably not, if
- You want a one-off snapshot: the free check on this page does that, no account needed.
- You need someone to make the changes for you: Locan prepares each fix, you apply it.
- You expect a guaranteed position: nobody controls what the assistants answer, Locan shows it and what moves it.
Plans from $39 a month, billed yearly
Unlimited locations and members on every plan; you pay for credits, one per question per AI platform per run. The Basic plan covers one law firm checked weekly. Run the free check first: it comes with a free month of the tracker.
Questions law firms ask us
Which questions does Locan ask about a law firm? +
One set per practice area you choose: family, immigration, injury, business, property, criminal. Asked the way clients ask, including price and language questions, in your city and language. You edit the list.
Is this compatible with the rules on lawyer advertising? +
Locan reads public AI answers and reports them to you. It publishes nothing and changes nothing. Whether to act on a fix, and how, stays your decision under your bar’s rules.
Several partners have their own Google profiles. +
Track the firm and the partners as separate locations if you like; plans include unlimited locations. The report shows which name AI uses when it recommends you.
What does it cost for one law firm? +
Plans start at $39 a month billed yearly, or $49 month to month, in US dollars with tax included. The Basic plan covers one law firm checked weekly on ChatGPT, Google AI Overviews and Google AI Mode with about 20 questions. Run the free check on this page and you are offered a free month of the Basic plan; cancel before it ends and you pay nothing.
Free tools and guides law firms use
No account, no card. Start here if you are not ready for weekly tracking.