Locan, local AI visibility tracker and free local SEO tools

Be the business AI names for the exact services you sell.

Generic prompts like “best barber in Chicago” miss how customers ask. Locan tracks the specific questions they put to ChatGPT, Gemini, Google AI Overviews and Google AI Mode, like “who in Chicago does a good wolf cut”, and shows what to change to be named in each answer.

  • Questions for the services you sell
  • Unlimited keywords and locations
  • Read-only
  • 8+ years of local SEO

Free check · no account

Is your business the answer?

An AI estimate in about a minute: one model answers 12 questions your customers ask, the way the assistants might.

One confirmation email, then a short note when a free tool ships or improves, or when a guide or the tracker gets a major update, and one email offering a free month of the tracker. One-click unsubscribe. How we keep your address

The tracker asks the real assistants: ChatGPT, Gemini, Google AI Overviews and Google AI Mode.

How it works

Not “best barber in town”. The questions your customers really ask.

  1. 01

    Locan reads your business

    Find it on Google by name, or type in the details. Locan reads your category, Google reviews and website, lists the services and styles customers ask for by name, picks the local language and finds the competitors AI names.

  2. 02

    It writes the specific questions

    Niche ones a knowledgeable customer asks, like “hot towel shave in Chicago” or “dental implants without bone grafting”, and “near me” ones, in the local language, grammar-checked, never with your name. Edit, add, remove. No cap.

  3. 03

    Every question gets its own plan

    Each question is asked 3 times on every platform you pick, on your schedule. You see who AI names, the sources it cites and what to change to be named in that answer.

ChatGPT · Gemini · Google AI Overviews · Google AI Mode. Any combination per location.

GEO for local businesses, question by question. No per-location fee.

Per question

A verdict for every question on every platform, with the raw answers.

See that ChatGPT names you for “wolf cut Chicago” but not for “hot towel shave near me”. Mention rate, position and share of voice, 0-100 with a public formula. Show a client the actual ChatGPT text, not a chart.

Competitors and sources

Who AI names instead, and the sources it trusts for each question.

Competitors are detected automatically. For each question the answers show which sites AI cited, and the sources list shows whether you are listed on each.

GEO plan

A plan for every question AI answers without you.

For each one: the businesses AI names, the sources it cites, the listings you are missing with text ready to paste, and what to answer on your website and Google profile. Locan asks again on every run and closes the action when AI starts naming you. Add a question with your name to also check what AI gets wrong about your hours, phone, address and website.

For agencies

Built for the agency with 30 clients, not the brand with one website.

Unlimited
keywords, locations and members on every plan. Nothing per seat, nothing per location.
$159
a month for Agency, billed yearly ($199 monthly): 1,100 credits a month. 30 clients with 10 questions on 3 platforms, checked monthly, use 900.
Any language
questions written and grammar-checked in the client's language, and the raw answers of the latest run to show in a client meeting.

What this tool cannot do, so you know before you pay

  • ChatGPT is measured through OpenAI's API with web search and your city as the location. A close proxy, not a logged-in user's exact answer.
  • Google AI Mode and AI Overviews don't answer every question in every language. The report says "no AI answer".
  • Answers vary. Every question is sampled 3 times and the stability is shown.
  • Nothing is changed on your profiles or listings. Locan prepares each fix; you make the change and mark it done.

Pricing

Three plans. Unlimited keywords, locations and members on every one.

Plans differ only in the credits they add each month. 1 credit = 1 question checked on 1 AI platform; Gemini uses 6.

Billing period

Basic

Save $120 a year

$39 /month

billed $468 yearly

260 credits a month

about 1 location checked weekly

$0.15 per credit · 40% less than packs

Unlimited keywords · Unlimited locations · Unlimited members

Pro

Save $240 a year

$79 /month

billed $948 yearly

540 credits a month

about 2 locations checked weekly

$0.15 per credit · 41% less than packs

Unlimited keywords · Unlimited locations · Unlimited members

Agency

Save $480 a year

$159 /month

billed $1,908 yearly

1,100 credits a month

about 4 locations checked weekly

$0.14 per credit · 42% less than packs

Unlimited keywords · Unlimited locations · Unlimited members

Need more? Packs from $29 for 100 credits

One-off, for workspaces with a plan. Pack credits never expire either. Plans are up to 42% cheaper per credit.

  • 100 credits · $29 $0.29 per credit
  • 300 credits · $79 $0.26 per credit
  • 1,000 credits · $249 $0.25 per credit
  • Prices in US dollars, tax included. Checkout may show your local currency.
  • A location here: 20 questions × 3 platforms = 60 credits a run, about 260 credits a month checked weekly. Credits never expire and roll over month to month.
  • Used one of our free tools? Your first month of Basic is free (30 days, card needed): the link is under each tool result. How plans and credits work →

Also on Locan: seven free local SEO tools: GBP audit, category optimizer, rank heat map, schema, review links. No account, free, open source. See all free tools → Self-host them →

Questions

What is tracked? +

Whether your business is named when an AI assistant is asked the specific questions customers ask about your services ("dental implants in Gdańsk, price", "physio for runners near me"), how often, in which position, with what sentiment, which competitors are named instead, and which web sources are cited. Per location, per question and per platform, weekly, every two weeks or monthly.

Why don't the questions mention my business? +

Because a customer who already knows your name doesn't need AI to find you. Locan reads your category, Google reviews and website, works out what you offer, and asks what a stranger asks: best fade in town, a plumber for a boiler replacement with good reviews. Then it checks whether AI's answer names you. To see what AI says about you by name, add such a question yourself.

What is GEO, and how does Locan help with it? +

GEO, generative engine optimization, is getting your business named in the answers of AI assistants. It works question by question: each answer is built from the sources the assistant finds for that question. For every question Locan shows which businesses AI names, which sources it cites and what to change: the listings to get onto, the answer to publish on your website and Google profile, the reviews that mention the service. Then it asks again on every run, so you see whether the change worked.

How is this different from other AI visibility tools? +

Many track a short list of prompts you write yourself, often generic ones like "best dentist in Vilnius". Locan writes the questions for you from what your business offers, in the local language, including the niche ones a knowledgeable customer asks ("CEREC crown in one visit, Vilnius"). It asks the real assistants from your city 3 times per question and turns every question AI answers without you into its own action. Unlimited keywords, locations and members on every plan.

Which platforms? +

ChatGPT, Gemini, Google AI Overviews and Google AI Mode. Pick any combination per location; new locations start with ChatGPT, Google AI Overviews and Google AI Mode. A question uses 1 credit a run on each of those three and 6 on Gemini, whose search costs about ten times more.

Does it work in my country and language? +

Yes. Questions are written in the language customers use in your city, one language per location (the country's, or the one you pick), and run with your city as the location. If a platform doesn't produce AI answers in your language yet, the report says so.

What is a credit? +

1 credit = 1 question checked once on ChatGPT, Google AI Overviews or Google AI Mode: asked 3 times, with the answers stored and the businesses and sources extracted. On Gemini a question uses 6 credits. A run asks all of a location's active questions on its platforms: 20 questions × 3 platforms = 60 credits a run. Credits never expire and roll over month to month.

Which plan do I need? +

Count the questions, platforms and runs. One location with 20 questions on 3 platforms uses 60 credits a run, about 260 a month checked weekly. Basic's 260 credits a month cover about one location checked weekly, Pro's 540 about 2 and Agency's 1,100 about 4. Checked monthly, they cover 4, 9 and 18 locations. Packs add credits when a month needs more.

Is there a free trial? +

There is no free plan. If you use one of our free tools, your first month of Basic is free: 260 credits, a card at checkout and nothing to pay for 30 days. Cancel before then and you pay nothing; otherwise it continues at $49 a month. The link is under each tool result.

Can I change or cancel my plan? +

Yes, any time in Billing. An upgrade starts at once: you pay the difference for the rest of the period and get the extra credits. A downgrade, or a switch from yearly to monthly, starts at the next renewal. If you cancel, the plan runs to the end of the period you paid for. Your credits stay, but runs need an active plan.

What do I get by email? +

An email after each scheduled run: the score and its change since the last run, any platform that failed, and the top three actions. Each member can turn it off. Owners and admins also hear when the credits left cover only one more run, and when a scheduled run is skipped.

Do you need access to my Google Business Profile? +

No. Everything works from public data. Nothing on your profile or listings is changed.

Can I run it on my own server? +

The tracker runs only at app.locan.ai. The seven free tools are open source (AGPL) and run on your own server with Docker Compose; the self-host guide shows how.

How is this different from the free AI Visibility Checker? +

The free check is an AI estimate: one model answers 12 questions once, the way the assistants might. The tracker asks ChatGPT, Gemini, Google AI Overviews and Google AI Mode themselves, runs your full question set on your schedule, shows the trend per location and platform, detects competitors and sources, and prepares a plan for every question AI answers without you.

Is there any per-location or per-member fee? +

No. Every plan includes unlimited keywords, locations and members. Plans differ only in the credits they add each month.

Which currency, and is tax included? +

US dollars, tax included: the price you see is the price you pay. Checkout may show the amount in your local currency, converted; you can switch to US dollars there. Stripe's Link takes the payment, charges the tax and sends the receipts.

Do the free tools stay free? +

Yes. The seven tools and all guides stay free, with no account and no card. The tracker is paid because every question it checks calls paid AI and search APIs.

See what AI says about your business. Free, in a minute.