What we checked
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Popular local questions
FAQ
Do I need admin access to my Google Business Profile?
No. Paste your Google Maps listing URL or pick your business from autocomplete and we’ll analyze public data. Admin access is only needed when you go fix issues in Google.
Will this tool change anything on my live profile?
Never. It’s read-only. We audit public signals and give you a prioritized checklist to fix in your Google Business dashboard.
How accurate is the score?
Scores reflect key factors that correlate with local visibility: categories, hours, phone/website presence, photos, reviews, and consistency. It’s a practical benchmark, not an official Google metric.
Can you detect missing or wrong categories?
Yes. We check your visible primary/secondary categories and flag common gaps or mismatches for your industry and city.
What if my business is service-area only?
We handle SABs. We look for signals that matter to non-storefronts and tailor recommendations accordingly.
Can I analyze multiple locations at once?
Yes. Run the optimizer for each location’s Maps URL. Multi-location bulk audits and exports are coming soon.
Does it work outside the United States?
Yes. We support any country where Google Maps/Business Profiles are available and return public profile data.
How often should I re-run the audit?
Monthly is a good cadence. Re-run after changing hours, categories, photos, website, or after a review push to see your new score and updated tasks.
Will this help me rank in the local map pack?
It improves the signals Google relies on: completeness, relevance, quality, and prominence. Implementing the fixes usually lifts map visibility over time.
What if the tool can’t find my business?
Try adding your city or paste the exact Google Maps link. If you’re new or unverified, publish your profile first, then re-run the audit once it’s live.
Do you check for duplicate or spam listings?
We flag suspicious naming patterns and potential duplicates we detect nearby, plus steps to merge or report them inside Google.
Can I export the checklist for my team?
Yes. Download a shareable PDF or CSV with your score, checks, and prioritized fixes for each location.
Do you evaluate photo quality or just count them?
We assess volume and freshness, then guide you on the mix that performs best: exterior, interior, team, services.
Can you see or grade my review replies?
We check review volume and rating. Guidance includes best practices for timely, helpful replies that boost trust and visibility.
Do you verify NAP consistency with my website?
We compare the public phone, address, and URL we see on Maps with what your site exposes and flag mismatches to fix.
What if my phone number is hidden on Maps?
If Google doesn’t expose a number publicly, we’ll note it and recommend adding a visible, local number where allowed.
Can I fix issues directly from your tool?
We provide helpful links and step-by-step guidance for each fix inside your Google Business dashboard.
Is my data secure?
We only process the details you submit and public profile data. No credentials are stored.
Does this integrate with my website platform?
Yes. Use our recommendations regardless of platform. Locan can also publish local pages to WordPress, Webflow, Shopify, or host them for you.
I’m an agency—do you offer white-label?
Yes. Generate branded audits, bulk analyze locations, export reports, and share client-friendly checklists under your logo.
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