GBP Attributes: Complete Guide to Every Option
Attributes are the badges and tags that appear on your Google Business Profile — from "Women-owned" to "Free Wi-Fi" to "Wheelchair accessible." They're easy to overlook but can significantly impact which searches you appear in.
What Are GBP Attributes?
Attributes are structured data points that describe specific features of your business. They appear as badges on your listing and are used by Google to match your business to relevant searches like "wheelchair accessible restaurants near me" or "women-owned businesses."
There are two types:
- Factual Attributes: Set by the business owner (e.g., "Free Wi-Fi," "Outdoor seating")
- Subjective Attributes: Set by customers via Google Maps reviews and contributions (e.g., "Good for kids," "Cozy")
How to Set Your Attributes
- Search for your business on Google (signed in to your managing account)
- Click "Edit profile"
- Select "More" — you'll see attribute categories
- Toggle on/off relevant attributes
- Save your changes
Common Attribute Categories
♿ Accessibility
Impact: Enables showing for accessibility-filtered searches. Important for ADA compliance visibility.
💳 Payments
🏪 Service Options
🏢 Amenities
👥 Crowd / Audience
🏳️ Identity Attributes
Impact: Google allows filtering by these attributes, and many consumers actively search for them.
🍽️ Restaurant-Specific
🏨 Hotel-Specific
Why Attributes Matter for SEO
- Filter matching: Google Maps lets users filter by attributes — if yours aren't set, you won't appear in filtered results
- Relevance signals: Attributes help Google understand your business better, improving relevance for specific queries
- Conversion: Seeing "Free Wi-Fi" or "Wheelchair accessible" can be the deciding factor for a customer
- AI search: AI assistants read attributes to make specific recommendations (e.g., "restaurants with outdoor seating in Austin")
Optimization Tips
- Select every truthful attribute — there's no penalty for having many attributes, only benefits
- Be accurate — false attributes can lead to negative reviews ("they said they have Wi-Fi but they don't!")
- Review quarterly — Google adds new attributes regularly; check for new options
- Encourage subjective attributes — ask happy customers to contribute answers to "Does this place have…?" questions on Google Maps
- Check competitors — search for competitors on Google Maps and note which attributes they display that you don't
Available Attributes Depend on Your Category
Not all attributes are available to all businesses. Your primary category determines which attributes you can set. For example:
- Restaurants see food-specific attributes (dine-in, takeout, cuisine type)
- Hotels see hospitality attributes (pool, gym, room service)
- Home service businesses see service-mode attributes (onsite, online estimates)
- All businesses see accessibility and identity attributes
If you're missing attributes you expect to see, your primary category may not be optimal.
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